The treatment
Magazine: RnB music magazine.
Target readership: My music magazine will be targeted at an audience from 18 to 25 and this will reflected having celebrities of the front cover that are of a similar age range and this will make the magazine related to its audience. The magazine could also be read by an audience that’s over 25 because RnB also appeals to larger audience of both males and female adults but the targeted audience is predominantly female. An average RnB music magazine reader will either be full time education at college or university and also have a part time job and be in demographic C2 to D. the targeted audience are explorers and this means they seek discovery and they also like having a good time, so they are hedonists and they like to stand out in a crowd and think for themselves, they are individualists. If the magazine establishes itself as a brand the targeted audience will always purchase the magazine because they have high loyalty to established brands and this links to their lifestyles.
Form and style: the RnB music magazine will have a purple, black and white colour scheme and I chose that colour scheme because it had high ratings in the questionnaire. The magazine will contain interviews with artists that are current and are in the charts or upcoming artist to look out for in 2012. The magazine will also feature celebrity interviews, album reviews and a list of the latest music charts. To make the magazine less formal I decided to include fun things for readers like horoscopes, puzzles/quizzes and celebrity gossip. the magazine is aimed at both genders but the magazine if predominantly purchased by females and this will be reflected on the front cover by the use of colours and font and house style, the central image will be an attractive male or an attractive female role model and this will be used to lure both genders. The magazine will also have special offers and competitions to win big prizes and /or free posters and this will also be used to lure the audience and into purchasing the magazine.
Themes and typical features: the magazine will have many recognisable features that are generic conventions for music magazines. Every issue will contain music chart updates for the month, as it will be a monthly magazine. Although the magazine is solely about RnB music it will also include artists from broad genres and celebrity news. The magazine will also feature a page that’s tells you about upcoming new music videos, gigs and concerts and also tell you where tickets are available if required. The magazine will always have the same colour scheme of purple , black and white and this will create brand identity and a recognisable house style . in every issue the masthead will be positioned in a different position from the last issue and will be positioned in accordance to the picture and this means the masthead doesn’t always have to be a the top in can be in the middle or it could be tilted and this creates a relaxed atmosphere making the magazine less formal.
Potential advertisers: from the target readership we have established that the targeted audience are very loyal to brands, so the advertisements that will be featured will be brand clothes and shoes i.e. from Henley, H&M, project D and Thomas pink. for the females viewers I will include adverts for make up and any facial products and hair products , for male viewer the magazine will include adverts for different types of deodorant and hair gels and different types of new games coming out soon.
editorial team :the editorial for the RnB magazine will be made up of writers that have a big interest in RnB and this way they would be able to relate to customers. the customers can also send in suggestions of what they think should be included in the magazine . The aim is to keep bringing in fresh new ideas to keep the magazine up to date and current.
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